Biography of Alfred M. Rogers
Bronx County, NY Biographies





ALFRED MOOREHEAD ROGERS - As head of one of the oldest mercantile establishments in The Bronx, whose standing is rated in the highest class of business houses in this section of New York, Alfred Moorehead Rogers occupies a foremost place in the commercial activities of the community. President of Francis Rogers & Sons, Inc., which concern and its predecessor in name only have been established for more than threescore years, he has been associated with both for more than thirty five years, during which period he has attained an enviable reputation for business sagacity and integrity while making the house a most desirable center of the retail mercantile trade for The Bronx area.

This branch of the Rogers family and the Rogers dry goods business were founded by Francis Rogers, who was born in Armagh, North Ireland, in 1835, and came to the United States in 1866. He died in 1915 at the ripe age of eighty years. After he had held various positions, and been made familiar with the details of the mercantile business, he opened, in October, 1867, a small dry goods store at Thirty sixth Street and Eighth Avenue, New York City, taking his son into the store to learn the business. He remained at that location thirty years, and in 1896 moved to One Hundred and Forty third Street and Third Avenue. Meanwhile the volume of the business increased, and some five years before his death, he admitted his son Alfred M. as a member of the firm. After his death, the business was incorporated under its present style, and two years after his passing, it was removed to its present advantageous site at Fordham Road and Park Avenue, The Bronx. Mr. Rogers married Kate Holmes, who survived her husband at his death.

Born at the family home, on West Thirtieth Street, New York City, November 4, 1872, Alfred Moorehead Rogers, son of Francis and Kate (Holmes) Rogers, attended the old Harlem School, No. 68, which then stood on West One Hundred and Twenty eighth Street, and from which he was graduated in 1889. He next entered the College of the City of New York, from which he was graduated in the class of 1892. In that year he began his business career by taking employment in his father's store on Eighth Avenue. Removing with his father as the business changed locations, the son Alfred became a member of the firm about 1910. With the incorporation of the business as Francis Rogers & Sons, Inc., he was elected president, and the Fordham Road and Park Avenue store was opened April 2, 1917, the firm occupying its own store and office building. He still carefully preserves the first dollar taken in with the receipts on the opening day of the Fordham store. A pleasing array of incidents was associated with the sixtieth anniversary of the founding of the business by Francis Rogers. A customer who had been loyally constant in his adherence to the firm and The Bronx Board of Trade, as well as others, extended their congratulations on the significant occasion.

Mr. Rogers has a well defined interest in the general welfare of The Bronx community and its people. He is a member of the advisory board and executive committee of the Globe & Rutgers Fire Insurance Company, and a member of the advisory board of the Irving Bank Columbia Trust Company (now the American Exchange Irving Trust Company). Local enterprises for the public good and community improvement have in him an intelligent adviser and generous supporter. In the World War period he rendered a fine service as chairman of the local Red Cross division and its retail stores in The Bronx. His religious affiliation is with the North Avenue Presbyterian Church, New Rochelle, New York.

Mr. Rogers married, April 6, 1897, in New York City, Florence Hills, daughter of William and Ida (Whitney) Hills, her father a member of the firm of Hills Brothers, manufacturers of the widely known confection, "Dromedary Dates." Children: I. Florence, born December 22, 1899; married Kenneth L. Porter. 2. Alfred Moorehead, Jr., born March 11, 1902; married Marie Patneude. 3. Harold Francis, born March 14, 1905; married Edythe Whiting.

From:
The Bronx and its people
A History 1609-1927
Board of Editors: James L. Wells,
Louis F. Haffen
Josiah A. Briggs.
Historian: Benedict Fitspatrick
Publisher: The Lewis Historical Publishing Co., Inc.
New York 1927


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