MILTON STEWART RICE - Ever since his thirteenth year engaged in the field of commercial advertising sign painting,
Mr. Rice has become one of the best known producers of this art in the United States. He is a son of Oscar and
Sarah Milton (Pickett) Rice, his father a native of Manhattan and a member of an old Dutch family whose early representatives
had been amongst the original settlers of Manhattan Island. On his mother's side, too, he was descended from an
old family, members of which had fought in the Revolutionary War and had been prominently identified with early
American history, some of them being noted in their time as writers and newspaper editors.
Milton Stewart Rice was educated in the public schools of The Bronx, and began to work at the age of thirteen as
an apprentice with the Van Buren Sign Painting Company of Newark, New Jersey. Remaining with this firm for four
years he became an expert sign painter and thoroughly versed in every department of this business. He then went
with the R. G. Gunning Company, of Chicago, engaged in the same line of business, and before long was advanced
to road manager, in which capacity he added to his experience during the next three years. His next connection
was with Thomas Cusack, one of the largest out door advertising concerns in the United States. Two years later,
in 1905, he decided to establish his own business. As a location for his first office and work rooms he chose the
lower section of The Bronx. Having acquired a large acquaintance among out door advertisers and a high reputation
for the quality of his workmanship, the new business grew rapidly from the beginning. He specialized particularly
in large signs, and having on his staff many of the most skillful and talented advertising sign painters, his business
has become one of national dimensions, its headquarters occupying a large loft on the second floor of a modern
building at No. 302 East One Hundred and Forty ninth Street, The Bronx. He is a member of the Masonic Order, having
attained the Chapter, Council and Commander; and is a member of Mecca Temple, Ancient Arabic Order Nobles of the
Mr. Rice married, July 3, 1904, in The Bronx, May Brucher, also a resident of The Bronx, and a daughter of Adam
and Charlotte Brucher. Mr. and Mrs. Rice have one daughter, Edna May. The family home is at No. 360 Beekman Avenue.
The Bronx and its people
A History 1609-1927
Board of Editors: James L. Wells,
Louis F. Haffen
Josiah A. Briggs.
Historian: Benedict Fitspatrick
Publisher: The Lewis Historical Publishing Co., Inc.
New York 1927
Bronx County, NY
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