EMMETT WESLEY LA TOURETTE
Prominent among those citizens of San Francisco engaged in the business of automobile financing and allied enterprises
is Emmett Wesley La Tourette, president of the San Francisco Finance Corporation at 1201-07 Van Ness avenue. He
was born in Staten Island, New York, August 15, 1890, and is a son of James Wesley and Emma Louise (Ka11) La Tourette.
The father was also a native of Staten Island, where he was reared and educated and spent his entire life. His
ancestral line was traceable to French Huguenots who settled in America in the early part of the seventeenth century.
He was an oyster planter by occupation and met with gratifying success in this work. His death occurred in 1904,
when he was in the fifty second year of his age. His wife, Mrs. Emma Louise (Kall) La Tourette, was born in New
York city, of German descent, and was the daughter of a professor in Heidelberg University. She still resides in
Staten Island, on La Tourette street, which thoroughfare was named in honor of her husband's family. She was the
mother of three sons and one daughter, of whom two survive, Emmett W. and Lucy, the latter the wife of John W.
Huber and a resident of Staten Island, New York.
Emmett W. La Tourette acquired his education in the public schools of New York and when a youth of thirteen years
began to provide for his own support by working as an office boy in a commission house, which he subsequently represented
for eight years as a traveling salesman. He next associated himself with the Elliott-Fisher Company in the capacity
of salesman and, coming to San Francisco in 1916, represented the company as Pacific coast manager for a time.
He was made European managing director, stationed at the Hague, and maintained headquarters in New York city until
November, 1923, when he resigned from the service of the Elliott-Fisher Company to embark in business on his own
account in San Francisco. He began operations on a small scale, but his record has been one of steady progress.
Mr. La Tourette engages in financing automobile loans to dealers and in various other phases of this department
of the automobile business. He is president of the Stockton Acceptance Corporation; president of the La Tourette
Finance Corporation; vice president of the San Francisco Acceptance Company; owner of the Sacramento Finance Company;
owner of the Watsonville Finance Company; owner of the Resetar garage in Watsonville; owner of the Gilroy Finance
Company; a half owner of the Central garage in Gilroy; president of the Automobile Finance Protective Association
of California; and president of the California Finance Protective Association.
In Riverside, California, February 4, 1930, occurred the marriage of Mr. La Tourette and Alice (Lyon) Freeman,
a daughter of Cyrus and Inez Lyon, of a prominent old Los Angeles family. Her father won note in the history of
California by being the captor of Murietta, the notorious bandit of early days. He was a California ranger and
is frequently mentioned by the author, Major Horace Bell, in the novel "Reminiscences of a Ranger." Mr.
and Mrs. La Tourette reside at 2535 Lyon street in San Francisco.
The religious creed of Mr. La Tourette is that of the Methodist Church, while his political support has customarily
been accorded to the republican party. He is a thirty second degree Mason, belonging to Huguenot Lodge, No. 381,
F. & A. M., in Watsonville, New York; King Solomon Chapter, No. 95, R. A. M., of an Francisco; California Consistory,
No. 5, A. A. S. R.; and Islam Temple, A. A. O. N. M. S. He is a member of Fostoria Lodge, No. 935, Benevolent and
Protective Order of Elks; the Union League Club; the Public Spirit Club; and is past potentate of Lodge No. 1 of
the Illustrious Order of Yoo Hoe in New York city. His favorite diversions are hunting, fishing, swimming and other
outdoor sports. Mr. La Tourette deserves the credit which is extended to him for his accomplishments in business
life. His success is due entirely to his individual efforts, without outside aid or influence, and thus he is entitled
to the highest commendation.
The History of San Francisco, California
Lewis Francis Byington, Supervising Editor
Oscar Lewis, Associate Editor
The S. J. Clark Publishing Company
Chicago-San Francisco 1931
San Francisco, CA
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