David Bercovich, who conducts a profitable new and second hand furniture business at 1007 Clay street, Oakland,
has also won a wide reputation for his ability as an auctioneer. His success is the legitimate outcome of his persistent
and determined efforts, backed by sound judgment and honorable dealing, and he is regarded as one of the leaders
in his line in this city. Mr. Bercovich was born in Austria-Hungary on the 5th of January, 1878, and is a son of
Abraham and Bertha Bercovich. On August 10; 1883, the family, consisting of father, mother and nine children, arrived
in Oakland, and another child was born here. Two of the children are deceased, one having been killed by an automobile.
Abraham Bercovich was a pioneer in the iron and metal business in this city, in which he continued until his death,
December 10, 1904. The mother died in 1917.
David Bercovich received a good public school education, attending the high school in Oakland, and during his school
days he devoted his spare time to assisting his father. When he attained his majority in 1899, his father admitted
him to a partnership in the business, which was thereafter conducted under the name of A. Bercovich & Son until
the fatherls death. Mr. Bercovich and a brother in law then carried the business on until 1917, when Mr. Bercovich
sold out and bought a half interest in his present business from Mr. Monroe. In 1922 he bought out his partner
and has since been sole owner. He carries a large stock of furniture, both new and second hand, which he sells
at moderate prices, thus moving his stock quickly, and also maintains auctioneering rooms, in which he has sold
a vast amount of goods. He is an active, energetic and progressive business man and well merits the prosperity
which is now his.
Mr. Bercovich was united in marriage to Miss Bettie Lefkovitz, who was born in Del Norte, Colorado, but was reared
and educated in San Francisco. To them have been born three children: Lillian, who is a graduate of the Oakland
high school and is the wife of Sam Berman; Avram, who also is a graduate of the Oakland Technical high school and
is now associated with his father in business; and Mervin, who is attending the Piedmont high school. Mr. Bercovich
gives his political support to the republican party and has shown a deep interest in the welfare and progress of
his city and county. He is a member of Fruitvale Lodge, No. 336, A. F. & A. M.; Oakland Consistory, A. A. S.
R., and Aahmes Temple, A. A. O. N. M. S. He is a man of marked business ability and sturdy character and all who
have come in contact with him hold him in high regard.
History of Alameda County, California
BY: Frank Clinton Merritt
The S. J. Clarke Publishing Co.
Chicago, Ill 1928
Alameda County, CA
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