Biography of Jose N. Almeida
Alameda County, CA Biographies





JOSE N. ALMEIDA
The business circles of the East Bay district received a valuable addition when Jose N. Almeida located here, for, as treasurer and manager of the Valley Creamery Company, he has proven a man of great energy, natural ability and progressive ideas, while his private life is such as to command the respect of all who have come in contact with him. The Valley Creamery Company, which is located at 477 Twenty first street, Oakland, is one of the largest and best known concerns in its line in this section of the state, handling large quantities of pasteurized and certified milk and cream. Its officers are C. M. Costa, president; Joseph Pitta, vice president; Joe Gonzalvos, secretary, and Jose N. Almeida, treasurer and manager. The Valley Creamery Company delivers its products throughout Oakland, Berkeley, Alameda and San Leandro, for which purpose it utilizes two large Kleiber trucks and six Ford trucks, while one large Kleiber truck, with a trailer, is employed in bringing in the milk from the various dairy farms.

Jose N. Almeida was born in Vizeu, Portugal, on the 3d of January, 1888, and is a son of M. A. and Rosa (Jesus) Santos, also natives of that country. They were there married and became the parents of four sons, namely: Domingos A. Santos, who is a prosperous rancher near Vizeu, Caetano A. Santos, who died in Rio Janeiro, Brazil, leaving a widow and a son; Daniel A. Santos, who resides in Rio Janeiro, Brazil, where he is carrying on the business established there by his father; and Jose N., of this review, who adopted his maternal grandfather's family name, Almeida. His grandfather, whose full name was Fertuinato Almeida, was a farmer near Vizeu. M. S. Santos, many years ago, went alone to Rio de Janeiro, Brazil, and engaged in the wholesale and retail grocery business, which proved a successful venture, and to it he gave personal attention for a number of years, spending most of his time in South America, but spending about three months each year with his Wife and children in Portugal, where they lived. Eventually Mr. Santos, having accumulated a competency, retired and returned to Portugal, where his death occurred about two years ago, when he was nearly seventy five years of age.

Jose N. Almeida remained with his mother until eighteen years of age, securing his educational training in the public schools, and on his grandfather's farm he learned the fundamentals of horticulture, agriculture and vitaculture, for, in addition to general farming, they raised vegetables, olives and grapes, made wine and extracted olive oil, while at the same time he acquired a knowledge of business methods. He completed his education in the high school at Vizeu and following his father's retirement and return home, the son went to South Africa and took a position as assistant secretary to the governor of Angola, a colony of the Portuguese government. He remained in Angola for two years, in 1909 returned to Portugal and was appointed to a government position in Lisbon, which he held for fourteen months. In the meantime his brother, Caetano A. Santos, had taken over the father's grocery business in Rio de Janeiro and it was arranged that Jose N. should go to that place as an assistant to his brother. He arrived there in 1910 and immediately applied himself to the duties of his new work with such close application that at the end of three months his brother felt that he could entrust the management of the business to him and returned to Portugal on a vacation. Soon afterwards Mr. Almeida became a partner in the business, with which he remained identified until 1917.

He had a great desire to visit the United States, so in 1917 he sold his interest in the Rio de Janeiro business and went to New York city, where he arrived December 17, 1917. He liked this country from his first day here and immediately began to study the English language and American business methods. On February 20, 1918, he arrived in San Francisco, California, and at once entered the public schools, attending forenoon and afternoon sessions for a couple of months, after which he obtained employment in the California Cotton Mills in Oakland, where he worked from one o'clock to ten o'clock, attending the forenoon session of school. He followed that program for six months, when he determined to devote himself exclusively to the completion of his English education and to that end attended three sessions of school a day, morning afternoon and evening. At the end of eight months he resumed his position in the cotton mills, but soon afterward took advantage of what he considered a better business opportunity, becoming a driver for the Valley Creamery Company, in Oakland. He was soon promoted to the position of collector, and, proving his efficiency, was placed in the office. Soon afterward he was appointed manager and, having become convinced of the splendid possibilities of the business, he began investing in it, putting in more and more money at various times, until he is now one of its largest stockholders. He was made treasurer of the company, which position he is still filling, in addition to that of manager, and is now a very important factor in the successful operation of the business, which is showing a steady and substantial growth. He gives close attention to the business and has shown splendid executive ability and keen discrimination, being held in high esteem by his business associates. Mr. Almeida has taken out his first naturalization papers and is in hearty accord with our national institutions and sentiments, while his cordial and unaffected manner has won for him a host of warm friends throughout the Oakland district.

From:
History of Alameda County, California
BY: Frank Clinton Merritt
The S. J. Clarke Publishing Co.
Chicago, Ill 1928


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